In Defense of Madonna’s “Social Media Fail”

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We are clearly fans of a good social media fail. It’s not only that they are entertaining, but because, more importantly, when we are done reveling in schadenfreude, we recognize the lessons and opportunities each one presents.

Executing grand scale, innovative, effective social media campaigns really well is not easy. Sometimes, it’s more important to recognize and acknowledge effort put forth, rather than the outcome.

Madonna tried to premiere a new music video for her single “Ghosttown” on live-streaming app Meerkat this week, and people were quick to write it off as a fail. And it was, a little.

Meerkat was a breakout hit at SXSW, but Twitter launched its own rival app, Periscope, shortly after, and cut off Meerkat’s access to Twitter’s API. The two dueling apps are barely a month old, but Periscope appears to be the clear winner, especially in the entertainment realm. On the day of its debut, Katy Perry (who also happens to be the most-followed musician on Twitter) participated in a Periscope session. She was quickly followed by artists like Ringo Starr, Questlove, and David Guetta.

The video was teased on Tidal, Jay-Z’s brand new streaming service (Madonna is also a partner) and Madonna’s official Facebook, Twitter, and Instagram accounts. However, when the Tuesday premiere time rolled around, most fans saw an error message.


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Streaming issues bungled the premiere again on Wednesday, and eventually the video was uploaded to YouTube and Tidal.


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Should Madonna’s team have gone with Periscope over Meerkat? Yes, definitely. Should the reaction be as harsh? Probably not. Being an early adapter of any new technology is risky. At least she tried, and a little credit should be given for that.

We should give Madonna a little credit for attempting to have a strong presence on social media to begin with. The Meerkat debacle is not her first attempt at social media innovation. In February, she used Snapchat’s Discover tab to debut her video for “Living for Love,” the first artist to do so. Also earlier this year, the icon partnered with gay dating app Grindr for a chance to win a special chat session.

Social media is imperative for 21st century promotion. It’s second nature for artists of the Millennial generation, but what about Baby Boomers? Not every execution Madonna has made has been good (her Rebel Heart series on Instagram is another post in itself) but few other entertainers of her caliber or age are making the effort.

Cher’s tweets are entertaining, but useless. Stevie Nicks was briefly and sporadically on Instagram, but that fizzled out faster than it launched. Most iconic, still working entertainers, like the Rolling Stones or Fleetwood Mac, do the bare minimum (if even) on social, tweeting links to Live Nation and press coverage when necessary.

Madonna could do the same thing, easily resting on her own reputation and legacy and traditional PR efforts as a way to promote, but instead, she’s chosen to take risks, seeing the potential social media has in the evolving landscape of media and entertainment. For that, we should applaud her effort to adapt and embrace new technology rather than criticize it.

Best Friends

fusionww: Snapchat Replaces “Best Friends” With Friend Emojis, Adds Low-Light Camera  Via techcrunch Although the ever-changing Best Friends feature is intriguing, even more interest should be paid to Snapchat’s news delivery method. Forget standard press releases. Could Snapchat stories be the new way to release news?

fusionww:

Snapchat Replaces “Best Friends” With Friend Emojis, Adds Low-Light Camera 

Via techcrunch

Although the ever-changing Best Friends feature is intriguing, even more interest should be paid to Snapchat’s news delivery method. Forget standard press releases. Could Snapchat stories be the new way to release news?

Brand Carousel Ads

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First Look: Brand Carousel Ads Roll Out

Last month, we introduced carousel ads, a new way for brands to tell deeper stories and share more images with people interested in their posts. We began running carousel ads with our non-profit partner Pencils of Promise.

Today we’d like to share some of the innovative and creative ways brands are bringing carousel ads to life. Below are the creative concepts from a select group of our launch partners: Showtime, Banana Republic, Old Navy, L'Oreal Paris, and Samsung.

The first carousel ads began running on Instagram this weekend, and people will start to see campaigns from more brands in the coming weeks.

We can’t wait to see how more companies use the carousel to tell their stories.

Showtime:

Showtime chose Instagram to raise awareness of the season two premiere of Penny Dreadful. Each carousel ad features a key character, providing the audience with the opportunity to connect with the show in a deeper way.

“The Instagram carousel expands our ability to showcase the richness and complexities of Penny Dreadful and the series’ multi-dimensional characters,” said Donald Buckley, Executive Vice President, Program Marketing, Media, Promotions and Digital Services, Showtime Networks Inc. “As the series delves deeper into the psyches of the family, this new feature will allow us to further engage with fans.”

Banana Republic:

To showcase the diversity of its Spring collection and reach new customers, the clothing retailer is focusing on one girl, Song of Style blogger Aimee Song, sharing four different looks through carousel ads.

“With a carousel, our customers can discover more if they want as we spotlight some of our favorite products and share styling ideas across multiple images,” Aimee Lapic, Banana Republic SVP and GM of Customer Experience. “Creating relevant content for our customers, while also making it easier for them to shop, is a win-win.”

Old Navy:

The clothing retailer illustrates through carousel ads the multiple ways the brand offers on trend, affordable fashions to their younger target customer.

“Instagram is distinctly visual medium, and the carousel function enables us to deliver richer, more cohesive storytelling,” said Taylor Bux, Old Navy’s Director of Digital & Social Strategy. “Additionally, the direct linking to OldNavy.com creates a seamless experience for fans to purchase the items that they love without having to hunt.”

L’Oreal Paris:

To showcase the longevity of L'Oreal’s Infallible makeup line, the brand is using the carousel format to detail the day in the life of an influential community member.

“We are committed to empowering women to be their own makeup artist through superior products, tools, education and inspirational content,” said Malena Higuera, Senior Vice President of Marketing, L’Oréal Paris. “Instagram allows us bring this mission to life in a visually compelling and beautiful way.”

Samsung:

Samsung is leveraging the carousel ad to tell the story of the enhanced camera capabilities of the new Galaxy S 6 and Galaxy S 6 edge smartphones. Each ad is a mini photography tutorial and highlights a different camera feature.

“Instagram is a perfect platform for us to show the full potential and power of our new smartphone cameras, and with the carousel media placement we can share the stunning camera quality of the Galaxy S 6 and Galaxy S 6 edge with millions of Instagram users,” said Kelly Solomon, Head of Digital, Samsung Electronics.

What is in a Hashtag

pewinternet:

In a new analysis of the #Ferguson hashtag on Twitter and Instagram, Pew Research Center has found some striking differences between the two social media platforms in how people use the hashtag and direct the conversation.

From Twitter to Instagram, a different #Ferguson conversation

What’s in a hashtag? Pew’s new study of #Ferguson found that the differences in hashtag usage — from a broad generalization to a specific reference — vary greatly between Instagram and Twitter.

Pinterest Revamps 'Pin It' Button, Makes Bookmarking Faster

smdynamo:

VideoSince its launch five years ago, Pinterest has been a destination for dreaming about the future. But Pinterest wants to be much more than the place to discover clothes, vacations, articles and recipes. In a redesign of its “Pin It” browser button, rolled out on Thursday, the site cut the number […]

Meanwhile, Pinterest remains mum on speculation that they might launch a “buy it” button this year. The platform is making pins more actionable, though; a buying functionality can’t be far behind, which would make Pinterest an even bigger draw for retailers to jump on in the social media space.

Naritiv Helped ‘Pretty Little Liars’ Get 800K Snapchat Followers In 3 Months

smdynamo:

LUCY HALE, SHAY MITCHELL, TROIAN BELLISARIO, ASHLEY BENSON With every big social content network comes tools and services for brands to leverage those platforms. For Snapchat, that tool is Naritiv. The startup has been building out an influencer network that they can leverage to build out Snapchat campaigns for various brands, complete with analytics and reporting tools. Naritiv launched out of the Disney Accelerator, powered by Techstars, and was… Read More

Snapchat is still so young and metrics of successful brands on the platform aren’t really shared, so it’s great to see some hard evidence of what is possible. This is undoubtably impressive: 800,000 followers in 3 months. On Snapchat. With no sponsored stories or placement in the discover tab. It will be interesting to see where the start up goes from here.

Twitter launches Curator, its free Storyful competitor

troypaul:

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Twitter just launched Curator, its new free tool for media outlets.

First unveiled in February, Curator is now available to any media outlet that applies on Twitter’s website for access to the tool. It allows organizations to collect tweets and Vines based around specific topics, perform more advanced searches and get access to better analytics.

See also: Why Twitter launched Curator, a Storify competitor

Think of Curator as an even more advanced version of Twitter’s advanced search. Users can fine tune their searches to find tweets based on very narrow criteria — such as exact location, word count or what type of smartphone was used. Read more…More about Media, Twitter, Social Media, and Business http://bit.ly/1DnmBeT

Curator has a great deal of potential for users and brands to take advantage of. Brands in particular will be able to fine-tune who they target and engage with on social, as well as integrate content more seamlessly into other p latforms. 

Facebook's new side project, Riff, tries to blueprint the recipe for viral videos

troypaul:

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From Instagram and Hyperlapse to, more recently, an embeddable video player, Facebook has slowly woven video sharing into many of its products and services

But Facebook’s new app called Riff, released for iOS and Android on Wednesday, tackles video with a distinct twist.

See also: Facebook Paper: The Inside Story Is Not What You’d Expect

After users log into the app with their Facebook credentials, creating a video is a four-step deal. You’ll be prompted to enter a topic with a hashtag — #AprilFools, #SundayFunday, that sort of thing — or pick one from a list of suggestions. Then, you record a clip up to 20 seconds long. If you review it and are happy with it, you can share it to Facebook. Read more…More about Video, Facebook, Social Media, Apps Software, and Dev Design http://bit.ly/1NK1vKA

What makes Riff different is the ability for friends to tack additional video content onto the end of their friends’ videos. Essentially, users can create a daisy chain of videos that stand alone or tie back together.

ayeshaambreen: 6 Ubiquitous Social Media Tips Social Media is growing and it is growing at an unprecedented speed everyday. Businesses, too, are undergoing changes to embrace and win social media arena. Still, there are number of platforms that are untapped and call for traction but often small business resources fall short to cater to this over-whelming and ever-growing number of social media platforms. Indeed, all platforms are built differently and serve different purposes. Yet, there are similarities that marketers can dig into and make use of. Here are some tips that work equally well on all social media platform. Employ these easy-to-use tips and enjoy engagement across platforms… Of course, each platform has its own eccentricities to work with, but these six tips are the unifying, above all else best practices.

ayeshaambreen:

6 Ubiquitous Social Media Tips

Social Media is growing and it is growing at an unprecedented speed everyday. Businesses, too, are undergoing changes to embrace and win social media arena. Still, there are number of platforms that are untapped and call for traction but often small business resources fall short to cater to this over-whelming and ever-growing number of social media platforms. Indeed, all platforms are built differently and serve different purposes. Yet, there are similarities that marketers can dig into and make use of.

Here are some tips that work equally well on all social media platform. Employ these easy-to-use tips and enjoy engagement across platforms…

Of course, each platform has its own eccentricities to work with, but these six tips are the unifying, above all else best practices.

Going Viral For Good

Over the weekend, Long Island, New York resident, Meagan Robar, shared a plea to help her 32-year-old boyfriend, Joseph Verrelli, raise money to participate in a clinical trial at Memorial Sloan Kettering for his best shot at surviving Stage IV Metastatic Melanoma. Verrelli’s insurance company, Emblem Health, has denied him coverage, in turn leaving him to foot the $120,000 bill.  Out of options, Robar took to Go Fund Me to share his story in hopes to raise enough money so that Verrelli can beat cancer.  What happened next brought the pair to tears. 

In under 48-hours, $63,000 was raised, and the story was trending on the Go Fund Me homepage.  Friends, family, and strangers were all moved by the story, and donations and words of hope and encouragement flooded in.

Currently, a mere four days since sharing their story, the page has been shared almost 3,000 times, $108,000 has been raised, and is still prominently featured on the site’s homepage:

This is a great example of how the power of social media can organically create buzz and conversation, raise awareness, and bring together a community to help one of their own.

Learn more here: http://www.gofundme.com/helpjosephverrelli

Everything you need to know about the changes coming to Facebook

troypaul:

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Facebook announced a series of features and updates at its annual F8 Developer Conference in San Francisco on Wednesday, and while the news is mostly targeted for developers and app designers right now, it could eventually mean big things for Facebook users

CEO Mark Zuckerberg kicked off the two-day long conference with a major update to the Facebook Messenger chatting platform. Users will be able to send photos, GIFs, music and integrate with apps like ESPN and the Weather Channel

See also: You can now do a whole lot more with Facebook Messenger

Other improvements were made to Facebook’s video player and its app analytics platform. The social network announced it’s getting into the Internet of Things trend, too Read more…More about Mobile, Facebook, Facebook Messenger, Tech, and Apps Software http://bit.ly/1HH9btb

Changes and updates are coming to Facebook, with the most major of them coming to Facebook Messenger. The app definitely is in need of some updates as it continues to compete with messengers like WhatsApp.

The challenges of using Facebook for research

About 70 percent of adults who are online are on Facebook. This should create a wealth of information about sharing and online activity to analyze, but there’s a catch: most people aren’t fully public. See how Pew beat the challenges to access data from the social media platform.

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

carlnelsonfranceadvertising:

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Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker: a container for a single banana, which you can absolutely purchase on the Groupon site.

Fans are going wild with the clever commentary about the product. And Groupon is responding to every single comment, as innocently as a brand can while discussing what could easily be mistaken for a sex toy. Instead of a Banana Bunker. Because it’s definitely a Banana Bunker.

If you were hoping to buy one, it’s currently sold out. But keep hope alive, reader.
 

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It takes the patience of a saint to respond to every innuendo and joke posted on their site, but that’s exactly what Groupon is doing. As ridiculous as it may seem, the Banana Bunker is currently sold out.

Social Media Fail: Ask SeaWorld

In an attempt to defend recent criticisms, SeaWorld launched an ad campaign last week inviting people to “Ask SeaWorld” on Twitter. It, of course, hasn’t turned out the way they likely intended.

The company has been the subject of intense scorn from animal rights groups for years, but following 2013’s documentary Blackfish, which exposed the company’s treatment of its orca whales, the public has joined in. SeaWorld’s spokesman Fred Jacobs claims that the response has been “overwhelmingly positive,” but the reaction on Twitter says otherwise.

From animal rights activists to the general public, #AskSeaWorld is overwhelmingly critical. Honestly, did they expect any different?

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Deadline’s Article About Race gets Blasted on Twitter

socialnnentertainment:

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Deadline article claims that too many roles are given to people of color on statements such at these:

“Instead of opening the field for actors of any race to compete for any role in a color-blind manner, there has been a significant number of parts designated as ethnic this year, making them off-limits for Caucasian actors, some agents signal.”

The article was followed by a wave aggressive and witty tweets from iconic figures such as Shonda Rhimes and Billy Eichner.

What are your thoughts?

Shonda’s not the only person offended by the Deadline article… See who else chimed in on Twitter.

'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to the Media Buys

adage:

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ABC Family is putting its marketing campaign for the next season of “Pretty Little Liars” in the hands of its biggest fans: The network is asking viewers to do everything from creating key art to choosing the magazines and websites in which the ads are placed for the 10-week marketing campaign.

Here’s how you can be involved.  

It’s a bold move, but a smart one. By allowing fans to choose what art is used in campaigns, as well as where the ads will live, ABC Family is showing trust and investment in its viewers.