Another day, another public figure to troll on the internet. Luckily for Taylor Swift, the media’s attention shifted overnight to Melania Trump, the wife of presumptive Republican presidential nominee, Donald Trump. After speaking last night at the Republican National Convention, Melania was widely ridiculed for plagiarizing a speech made by Michelle Obama at the 2008 Democratic National Convention.
Many viewers quickly took to social media upon noticing that Melania used the exact same wording as Michelle Obama in several parts of her speech. While this event added more fuel to the fire for those who already opposed Donald Trump, it also provided a springboard for virtual commentators to mock Melania through popular online blogging platforms like @mashable.
This article wittingly pokes fun at Melania’s blunder, while demonstrating the power of viral media to turn news into entertainment.
As Snapchat continues to roll out new features and additions within the app, our Snapchat addiction becomes stronger and stronger. Most recently, Snapchat added Bitmoji support, allowing users to include their avatars when sending messages to friends in the Chat feature, as well as in pictures and videos in the app. Bitmoji gives users the ability to create their own avatar and send different pictures of that avatar to friends through messaging applications, making it incredibly popular, and addicting, among avid social media users like us.
Since Snapchat and Bitmoji are beloved apps, it’s smart of Snapchat to add Bitmoji support to its own platform. Both allow users to express themselves in creative, and often goofy, ways. The addition of Bitmoji support may spell out good news for Snapchat, as it increases shareability in the app by expanding the possibilities for user content creation.
Everyone loves a good celebrity feud – especially those magnified by social media. One of our personal favorites is the long-standing vendetta between Taylor Swift and Kanye West, which recently came into the spotlight when an outraged Taylor slammed Kanye for her less-than-honorable mention in his song, “Famous.” Through Kanye and Taylor’s tumultuous relationship, the duo’s ups and downs have been diligently documented and publicized by social media, and scrutinized by the public eye. If you haven’t already been bombarded with the celebs’ drama while scrolling through your news feed, here’s a brief history of Taylor and Kanye’s ongoing clash.
September 13, 2009
Kanye interrupts Taylor during her acceptance speech for “Best Female Video” at the 2009 Video Music Awards, proclaiming his support for Beyoncé’s video, “Single Ladies,” – leaving viewers stunned, Taylor upset, and Beyoncé embarrassed.
Understandably, Kanye’s stunt did not go over well with fans. Angry viewers and celebs took to social media. Some posted tweets supporting Taylor…
While others shamed and mocked Kanye…
September 14, 2009
Kanye appeared on Jay Leno the very next day, expressing his remorse for his actions: “… I was in the wrong. Dealing with the fact that I hurt someone or took anything away, you know, from a talented artist – or from anyone – because I only wanted to help people. My entire life, I’ve only wanted to do and give something that I felt was right and I immediately knew in this situation that it was wrong.“
September 10, 2010
Even a year after the event, Kanye continued to express his remorse and seek redemption through a bizarre 3-hour twitter rant, in which is said he was “sorry” and even wrote Taylor a song as a peace offering.
February - August 2015
Many years later, Taylor and Kanye’s relationship appeared to be on the mend. The duo was photographed at the Grammy Awards, and both appear to have put the past events behind them.
Taylor even presented Kanye with the Video Vanguard Award at the 2015 MTV Video Awards later that year.
Taylor posted a picture on Instagram of flowers she received from Kanye, including #KanTay2020 and #BFFs in the caption. This post seemingly validated their friendship and was even among the top-ten liked photos on Instagram in 2015.
Kanye released lyrics to “Famous.” In the song, Kanye raps, “I feel like me and Taylor might still have sex / Why? I made that bitch famous / God damn / I made that bitch famous.” Taylor claimed she was unaware of the song’s “misogynistic message” and even sniped back at Kanye during her acceptance speech for Album of the Year at the 2016 Grammy’s. Following the premiere of “Famous,” Taylor’s spokesperson released this message:
But after slamming Kanye for her less-than-honorable mention, Taylor was caught in a lie when after an airing of Keeping Up With The Kardashians, which teased the feud throughout the show, Kim Kardashian posted multiple videos on her Snapchat story that show a call between Taylor and Kanye, proving Taylor knew about the “Famous” lyrics (and proving that Kardashian is a multi-media genius).
Unaware that the conversation was filmed, Taylor was understandably shaken. In a meager attempt at rebuttal, she posted a lengthy explanation to her Instagram account.
Regardless of what actually happened, these recent events are a blow to Taylor Swift’s squeaky-clean image. The scandal has left many people wondering, “Is Taylor Swift really the sweet, innocent celebrity the world thinks she is?” Apparently, some don’t think so and have used social media to express their disapproval of Taylor, and loyalty to Kim and Kanye.
Even using Pokémon Go’s recent popularity as a vehicle to ridicule Taylor…
Through the examination of Taylor and Kanye’s very public ongoing feud, we can learn from the unique role of social media in celebrity gossip. While the immediacy of social media platforms allows fans to stay informed about the most recent celebrity news, social media is also highly interactive. Users are encouraged to give their own opinion on the happenings of celebrities like Kanye and Taylor, especially on platforms like Twitter and Facebook that are driven by conversation. Much of the backlash surrounding the Taylor/Kim scandal comes from user-generated content, demonstrating social media’s ability to drive conversation and form public opinion. Hashtags such as #Kimexposedtaylorparty, #TeamTaylor, and #TeamKanye have been shared by users, which allow people to show solidarity for their favorite artist, or assist in watching the drama unfold.
Although these recent events reflect poorly on Taylor, we believe Taylor’s embarrassment will be relatively short-lived, and this recent scandal will just be another chapter in her and Kanye’s rocky frenemy-ship.
Selena Gomez has officially surpassed her former love interest, Justin Bieber, in the record for most likes on Instagram. Until now, Bieber has held the title of “Most Instagram Likes” with this picture of him and Selena kissing.
However, just months later Selena has overshadowed Justin on the photo-sharing platform. The actress and singer recently posted a photo of herself drinking from a Coke bottle that contains lyrics from her song, Me & the Rhythm, receiving over 4.1 million likes on Instagram.
The news is hardly surprising, considering Selena has been dubbed “Most Followed Person on Instagram.” The photo also beautifully showcases Selena’s brand partnership with Coca Cola - in our opinion, one of the most effective partnerships to date - proving to be a huge win for both Selena and Coke.
It will be interesting to see if a new Instagram frontrunner emerges, or if these two continue to battle it out for the #1 spot!
Facebook Live Video has given users the opportunity to experience events in real-time, however as this utility has enhanced the way we receive our news, it has also posed ethical challenges to Facebook developers. In light of the police shooting of Philando Castile, whose death was live-streamed on Facebook by his wife, Facebook management has been faced with important decisions regarding the basis on which they will allow or take down violent live video content in the future.
We are huge fans of the development of Facebook live video because it allows users to receive news right as events are occurring. That being said, as the feature continues to popularize, it has become increasingly important for Facebook management to set strict standards surrounding the use of live video. In this article, Facebook states that it will allow violent live video that spreads awareness or helps identify a perpetrator, but it will take down any live video that mocks the victim or glorifies the killing. Facebook’s decision seems fair. Since Facebook could see the presence of similar sensitive video content as a potential PR disaster, it is respectable of Facebook to make the decision to allow this content to remain on Facebook in order to spread awareness and to continue the conversation surrounding police brutality.
As we’ve noted before, social media has been playing many roles in the tragic events our country has been plagued with recently. From real-time updates to trends in solidarity, people expect to find information online. It will be interesting to see how Facebook live video will fit in with the other existing features and help disseminate news in the future.
If you haven’t heard what Pokémon Go is yet, you must be living under a Geodude (a rock Pokemon for all you non-nerds). The augmented reality mobile app has people, young and old, wandering the streets to catch Pokemon.
With the amount of people in NYC that we’ve seen with their phones out trying to catch Pokémon on the street corner, we’re not surprised that the game’s title has been trending online. According to data requested from @adweek from social media company Spredfast, Pokémon Go has been mentioned on Twitter 6.6 million times, with 59 percent of the chatter coming from young guys, since July 6.
Just browsing the hashtag on social media, you’ll see people sharing images of the Pokémon caught, comments about their experience, and funny memes that other fans relate to.
Fans have shown solidarity on social media behind the need to capture rare Pokémon, the frustration of the server constantly crashing, and the teams they have chosen to play on within the game. After being mentioned in a tweet with “#TeamMystic,” I was subsequently followed by a Team Mystic account.
With so much activity happening on social media, it’s no surprise that brands are joining the conversation and interacting with fans. Companies are posting signs directly on their buildings and many are even showing off online that they’re a designated Poké Stop, hoping to lure users in. While running errands catching Pokémon this weekend, I walked past Radio Shack blasting Pokémon battle music from the games, getting people who were at the nearby Poké Stops to pause and look in.
Right now, brands’ interactions with users and the game are seemingly all organic, but we would not be surprised to see some paid integration in the near future. Already, the below rumor has been passed around the Internet:
Another potential partnership is having a major brand, such as McDonald’s or Starbucks, become a sponsor so that every store front is a Poké Stop or a gym for battles. An integration like this, as opposed to having ads and logos within the game interface, would be much less obtrusive to the players.
As the game is still in its infancy, and the server still can’t handle all the users, we’ll be sure to see many updates in the future. In the meantime, go out there and catch ‘em all. And keep posting your funny Pokémon pictures to social.
This article by @adweek explores the success of the Instagram project, #FollowMeTo, and the booming global travel brand that emerged from it. The project began in 2011 by Murad Osmann, when he took a picture of his wife, Nataly, leading him through a graffiti-covered door while on a trip to Barcelona.
As the popularity of #FollowMeTo has grown, the Osmanns have partnered with Macy’s and Napa Valley’s Beringer Vineyards to promote the brands pro bono. The Osmanns have worked with Macy’s to incorporate subtle advertising into #FollowMeTo posts by wearing Macy’s clothing in #FollowMeTo photos. The couple has also teamed up with Napa Valley’s Beringer Vineyards to create an album featured on the website’s homepage of #FollowMeTo photos – wine glass in hand, of course.
#FollowMeTo has proven viral social media trends to be creative and successful platforms for brand marketing. Brands recognize the influence these social media stars have on their followers. The Osmanns definitely have a lasting power, with their beautiful photography and wanderlust-filled posts delighting followers for five years. It makes sense for brands to want to be a part of the magic.
Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!
It’s super easy to find the Snap or Story you’re looking for in just a few seconds by typing keywords like “dog” or “Hawaii” — that way you can spend less time searching and more time enjoying your Memories.
You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative! It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story :)
We’ve also created a new way to send Snaps from Memories to your friends, or even post them to your Story. If you post a Snap you took more than a day ago to your Story, it will appear with a frame around it so that everyone knows it’s from the past.
We realized that Snapchatters want to feel comfortable showing their Memories to friends while they’re hanging out together, so we made it easy to move Snaps and Stories to My Eyes Only — and avoid awkward moments when a friend stumbles upon a Snap meant just for you.
Memories is backed up by Snapchat. We won’t backup any photos or videos from your Camera Roll, unless you use one to make a new Story or add it to My Eyes Only. In that case, we’ll back up only the photo or video that you used.
We’ll be rolling out Memories selectively over the next month or so — it’s a big change for our service so we want to make sure everything is running smoothly! You’ll receive a Chat from Team Snapchat when Memories is ready for you to use.
As social media gurus, we are obsessed with exploring the growing utility of evolving social platforms. Snapchat has rapidly diversified since its initial success, so it doesn’t come as a surprise that it continues to add new features. Until now, the app has lacked a function that allows users to store and view saved Snapchats. Memories will not only offer users the ability to preserve and store Snapchat pictures in one place, but it will also allow users to send their own “memories” to friends and even post them to their personal Snapchat stories. Although the addition of Memories will further distance Snapchat away from its initial purpose, privately sharing photos that disappear shortly after they are opened, it offers a “My Eyes Only” option that allows users to create memories that only they can see.
We have been delighted with Snapchat’s past installments of Snapchat Discover and Live Stories, so we can’t wait to see how the release of Memories will change and enhance how we use Snapchat. It will be interesting to explore the new Memories feature and observe how this new addition will boost the functionality and utility of the app.
Facebook just announced that they plan to make a series of changes to their news feed algorithm so that it favors content posted by the friends and family of users as opposed to pages and businesses. With 1.65 billion users checking Facebook every month, this change can greatly affect media sites that rely on Facebook to drive traffic to their websites. This update will affect all types of content posted by publishers, including links, videos, live videos and photos. This will cause a large drop in reach and referral traffic for publishers whose audience comes primarily through content posted by their official Facebook page.
With this change, Facebook has made it clear that showcasing content posted by friends is a top priority. While some Facebook users may be happy from this news, others are sure to be bummed that they could be missing out on relevant news from some of their favorite publishers. One positive note, however, is that this update will have less of an effect on articles and videos posted by friends.
With this update in the process of rolling out, it is interesting to see how our feeds will be adjusted in the upcoming weeks. Hopefully we will be gaining more information instead of missing out.
If you’re a social media junkie like us, you most likely have come across the wildly popular Tasty videos. Tasty is a division of the community blogging site, Buzzfeed, and posts videos daily to its Facebook, Twitter, and Instagram accounts. Tasty has become one of the most popular video creators, earning over 1.9 billion video views on YouTube, Instagram, Facebook, and Vine and the #1 spot on Tubular Lab’s most-watched video creators top 10 list in May 2016.
For many social media users, Tasty videos have become a lovable outlet for those who crave a mindless, enjoyable viewing experience. Many factors have contributed to Tasty’s massive success. For one, Tasty has a large presence on a variety of online and social platforms, offering viewers the ability to easily share videos with friends. With recipes like guacamole onion rings, stuffed chicken nuggets, and lasagna poppers, the videos contain drool-worthy content that engage viewer interest and further maximize shareability. With video length coming in around one minute, watching Tasty videos only require a minimal time commitment out of viewers.
Because of these factors, Tasty and similar video content have proven to be a valuable asset in online digital media. Like Tasty, Tastemade is a creator of short recipe videos that appeal to social media users. Tastemade is described as a bite-size equivalent to the Food Network for social-first viewers. It aims to set itself apart from competitors by maintaining high-quality content across all social platforms. Even then, Tastemade and its competitors face the challenges associated with trying to break through in the crowded space of online food-related digital media.
As Tasty, Tastemade, and other food-related digital content creators have continued to gain popularity in the online community, applications for this style of video content continue to expand. Tasty recently partnered with Charity: Water to create recipe videos that emphasize the need for access to clean water across the globe. At first glance, these videos appear to be typical of Tasty – depicting recipes for smoothie bowls, lemonade, and cornbread. However, instead of clean water, dirty water is used to make the recipes in the videos. At the conclusion of each video, viewers are presented with information about Charity: Water and its mission.
As social media platforms continue to diversify, the need to create engaging and shareable content is quickly growing. Viewers want interesting social media content that they can share with friends, so videos that fail to catch and maintain viewer interest tend to fall through the cracks. In the evolving digital media landscape, the lessons learned from the success of Tasty and Tastemade can be applied to digital marketing strategies. However, as the world of viral content continues to evolve and expand, it is important for video content to stand out among competitors. Tasty has proven the value of simple, engaging video content, so it is not surprising that video content creators will want to take a bite.
In this article by @adweek, Maria Laura Nicotero discusses three key themes she believes will allow brands to help both the Olympic games and the country of Brazil flourish.
As the start of the 2016 Summer Olympics draws near, global anticipation is becoming viral. Considering 219.4 million Americans viewed the London 2012 Summer Olympics, this year’s games are bound to have an equally impressive viewership. With this global visibility comes a huge opportunity for consumer brands to get noticed. However, what many may not think about is how brands can positively impact the image of the Olympics host country, Brazil.
While the Olympic games have not gained the best PR in the past, particularly the Beijing 2008 Summer Olympics and the Sochi 2014 Winter Olympics, there are high hopes that brands will allow both the Olympic games and Brazil to thrive amidst recent economic and political turmoil.
Twitter just announced that it will be introducing a “stickers” feature for its users - a supposedly “fun new way to add creativity to your photos.” You’ll be able to select from a library of stickers, featuring accessories, props, and emojis, to edit your images and add some flair.
Your photo will then become searchable via a visual spin on the hashtag. Tapping on a sticker within a tweet takes the user to a timeline that displays how other people are using that particular sticker.
As a general user, this piece of news is a bit unexciting. We already have Snapchat for when we want to make our real-time photos extra silly! It seems out of place for Twitter, but as we’ve seen over the past year, the company has been making changes to the basic functions of the platform: timeline algorithms, character limit changes, etc. This feature is actually mild in comparison.
One aspect in this announcement did catch our attention though (as social media professionals): “Use them [stickers] to share what you’re doing or how you’re feeling, to show support for a cause, or to just add some flair.” Using stickers to support a cause, like how Snapchat used their lens and filter features to give users red noses on Red Nose Day, can help campaigns trend and spread awareness in a creative way. We wouldn’t be surprised if stickers eventually becomes a way for Twitter to collect media dollars, from both non-profit and for-profit brands.
This feature will be rolling out over the next few weeks. Let us know what you think about it!
According to @adweek, marketers are slowly beginning to experiment with the use of audio in their Snapchat and Facebook videos. Strategists formerly shied away from using sound, as sites like Facebook automatically play videos on silent as users scroll down their feeds.
Considering this trend, it came as a surprise when Snapchat claimed earlier this month that two-thirds of its 10 billion videos are viewed with sound turned on, which is Snapchat’s default setting. Social marketing practices are slow to change, and many clients still lean towards videos without audio. However, social marketing practices are beginning to adapt to the audio-friendly characteristics of Snapchat – especially since the app continues to present itself as a valuable marketing tool.
In the aftermath of the worst mass shooting in our country’s history, people are flocking to social media to mourn, grieve, and discuss difficult issues such as gun control, homophobia, mental health, and terrorism. Social media outlets such as Facebook, Twitter, Instagram and Snapchat (among others) have been flooded with comments, opinions, powerful images, and hashtags such as #PrayForOrlando, #OrlandoStrong, and #OrlandoUnited in the wake of this horrific tragedy that took the lives of 49 innocent people, and injured an additional 50.
While keeping the victims in our hearts and discussing these issues online have been effective to bring awareness to such powerful issues within our country, social media was even more influential during the actual attack. Orlando authorities, nearby establishments, and Pulse nightclub itself posted to social in real-time to warn people and give updates.
Twitter breaks news 15 minutes faster than any news outlet, and this attack was no different. “Everyone, especially people 35 and under, get their news there,” said Shelley Costello, a social media consultant in Orlando. “This is the news source of the world today. This was trending on social media way before it hit TV.”
To this point, Facebook enabled a system in which those in the affected area can mark themselves as safe. This enables friends and loved ones to know that they were safe during the shooting – prompting friends to receive a notification on the platform. Snapchat also included a live story combining users’ posts regarding updates at the surrounding hospitals, where people can donate blood, and updates from family members of the victims.
Whether you find social media frivolous or not, real-time updates such as these are extremely helpful and posts describing words of support, kindness, and love are irreplaceable. Sometimes it can be an overwhelming amount of noise, but it can also be gratifying, helpful, and heartwarming to know that despite all of the hatred and violence in our world today, there is still love and support. Even from strangers on a digital device, thousands of miles away.
With celebrities dominating our social media feeds, magazine headlines, and advertisements, it is no surprise that we find ourselves immersed in their lives. We stay up to date on what they’re wearing, what they’re eating, who’s fighting with who and, of course, who they’re dating.
Every once in a while, when the stars align (literally and figuratively) a drool worthy, dream power couple is created and the public rejoices. Hashtags are created, mash-ups are shared, and magazine articles are printed.
But what happens when society’s golden couples break up? Well, it’s safe to say the public isn’t very happy. Angry tweets pile up, magazine articles share in the despair, and conversations focus on what happened and what went wrong. But why do we care so much? With every new celebrity breakup, a negative conversation starts about how it all relates to our own love lives and whether modern day romance can truly exists. With unlimited money, unreal good looks and all that fame and fortune has to offer, if they can’t make it… who can?
This concept that society’s elite can’t make a relationship work, takes an emotional toll on the public. “These people are successful, and from the point of view of evolutionary psychology, the general population tries to copy the people (who) are most successful in an attempt to be successful themselves,” said James Houran, a psychologist commenting on celebrity breakups in the Chicago Tribune. “When something happens to a celebrity, it can either depress or motivate us.”
Experiencing an emotional rollercoaster with every new celebrity relationship and breakup can take its toll. This could be because we tend to use celebrities as an idea for #RelationshipGoals, instead of realizing that they go through the same relationship struggles that we do. Maybe if we try to keep this in mind, the #struggle will be a little less difficult when it comes to tinsel town romances.
On that note… Lora Grady is right. #JohnLegendAndChrissyTeigenForever!!!!
In this article, @adweek explains how @buzzfeed helped turn the Stanford Rape Victim’s Letter - a topic that has been widely discussed all week - into a viral piece. The letter brought to light not only the details of this particular case, but also campus rape culture. In just four days, the letter received 11 million views on Buzzfeed.
As a platform with 200+ million UMVs, and with 75% of its traffic coming from social referrals, it was a smart move to reach out to Buzzfeed to help make her letter go viral. The letter and its coinciding Buzzfeed link flooded our News Feed for multiple days, helping to make the victim’s voice heard while telling a story that resonated with many.
You’re all set and prepared. It’s a late day in the office, the last email’s been sent, and your Seamless order’s been placed. You’re ready for a night of vertically challenged relaxation, takeout and catching up on your DVR queue.
But before you leave, you scroll through your social feed and one of your random haven’t-spoken-to-since-high-school-connections let’s you know your favorite character died—in the episode you’re just about to watch. You cancel Seamless, unfriend your friend and immediately book a kickboxing class.
Welcome to the age of social spoilers.
The irony of today is that we’re living in both a time-shifted and hyper real-time world at the exact same time. We can watch what we want, when we want, and in the case of Netflix all we want, but the exact second one of those characters gets offed, chokes on a glass of wine or has the worst wedding ceremony ever, the Internet and social spheres are abuzz and the best thing you can do is hide your digital devices far, far away.
It used to be that people gathered around the water cooler, discussing pop culture, and if someone was about to spoil, you could shout, run away or simply go with a pair of impromptu earmuffs.
But today we spend as much time “socializing” on social media as we do in real-life, and we’ve become power consumers of information, reading over 300 posts per day on Facebook alone, and scrolling quickly through hundreds of others, on a variety of platforms. Evidence also suggests Millennials scroll 2.5 faster than average humans through social feeds, giving them spoiler super powers.
Add all of this up, and it’s time for new rules of social posting and social scrolling to save us all from the heartbreak of finding out our favorite characters were floating in the afterlife all along (meta spoiler-alert).
In a nutshell, stay off Twitter if you haven’t seen the episode. Almost all showrunners, social media marketers and celebrities believe in real-time tweeting, spoilers included. If you’re a spoiler poster, feel free to rant and rave, and spoil to your heart’s delight knowing full well spoilees have only themselves to blame.
Facebook is not nearly as real-time as Twitter, and as a result, some unofficial spoiler rules have started to become the norm. For one thing, many shows agree on no real-time spoilers, especially when the West Coast audience hasn’t even seen the episode yet. AMC had to post a formal apology for The Walking Dead back in 2014, and since then we’ve come some way towards at least a 24 hour window for most shows, and in some cases many official accounts won’t touch that week’s episode for a couple days afterward.
If you’d like to spoil however, a courtesy spoiler alert is always welcome. And due to Facebook truncating longer posts, you can do so without users scrolling through your spoiler unless they click to view more. Though some variation exists, in general Facebook truncates desktop messages at around 400 characters, and on mobile at around 477 characters. So post your spoiler alert, then spend those 400+ characters on a preamble, musing on life, or oversharing before getting to your spoiler.
Like Facebook, many showrunners and marketers stay away from spoiling too soon on Instagram. Twenty-four hours seems like a minimum to post spoilers, and in many cases, a couple days more.
And TV discussion is not nearly as prevalent there as on Twitter and Facebook, with only 70k hashtag search results for #spoiler. It’s a far cry away from other hashtags on the foodie-favorite platform, with both #Yum and #Yummy clocking in the Top 50 at well over 10 million each.
But keep in mind no matter what platform you’re on, following celebrities is pretty much a recipe for disaster when it comes to spoilers. They are often every bit as engaged with shows—as both creators and fans—as we are except that the term social media fail was basically invented for them. Though Instagram is generally regarded as safe, Lena Dunham pulled a major spoiler for Girls she was forced to apologize for.
All that aside, there’s nothing better to solve technology’s problems—than with more technology. Google recently patented a technology that will search feeds and prevent spoilers, and even promoted a spoiler blocker for Star Wars on the Chrome store.
Another company called Spoiler Shield actively blocks spoilers from your social media feed.
But until that day when technology does indeed solve all of our problems, you’re on your own to navigate the social media minefield of spoilers. Stay off Twitter, Avoid FB in the immediate days after, download a spoiler blocker and un-follow loose-lipped celebrities. Or better yet, chat with some people in real-life and debate that cliffhanger moment outside the social sphere for a couple days. You might just find it even more enjoyable after-all!
Curious on why you see red noses on your timeline and news feed? Today is Red Nose Day, a fundraising campaign run by the non-profit organization Comic Relief Inc. Red Nose Day is all about having fun to raise money, change millions of lives, and help children living in poverty!
After the success of the U.S.A.’s inaugural Red Nose Day last year with over $23 million raised, NBC is hosting the live TV special for the second time today at 9 p.m. EST. Stars such as Ellen DeGeneres, Paul Rudd, Zac Efron, Anna Kendrick, Ludacris, and Emma Thompson will be joining this year’s big event to feature comedy, musical performances, and short films shedding light on children in need around the world. Be sure to tune-in, we know we’ll be (and complete with red noses)!
As what’s being shared on social media develops, so do the presidential campaign tactics. In this article, @adweek points out how memes have been playing a major role for candidates on social media, filling up our news feed and timelines. Memes - coupling an image with a phrase or quote - evoke emotion and humor, which allows for easy sharing. They can quickly spread throughout people’s circle of friends/followers through likes, shares, and retweets; whether they’re appreciated or not depends on your friend list.
Although most memes are created by fans rather than the presidential candidate, we agree with Sarah Newhall’s, EVP, Strategy and Insights at agency Blue State Digital, advice in the article: the candidates need to be careful of what they’re sharing and posting on social media. Memes can often feel unauthentic when forced, especially when targeted to a younger crowd from an older adult/brand.
Britney Spears made everyone her slave again with her opening performance, featuring a medley of her songs, including “Womanizer,” “I’m A Slave 4 U,” and “Toxic.” Britney was honored with the Millennium Award last night, being only the third artist to ever do so (Beyonce and Whitney Houston were the other recipients).
We agree with this statement
Our Hearts Will Go On…
Celine Dion paid tribute to her late husband last night with a performance of Queen’s “The Show Must Go On.” Her performance left everyone in tears. Also adding to the water flow was Dion’s son surprising her when presenting her with the Icon Award.
Stars - They’re Just Like Us!
I think when we see celebrities walking in long extravagant gowns, a small part of us likes to see them trip. It’s a nice reminder that they’re human, too. Jennifer Lawrence usually fuels this need for us, but since she wasn’t there last night, Ariana Grande tripped on camera for everyone. What a team player!
Despite confusion and drama the week prior concerning Kesha’s BBMA performance and her ongoing battle with Dr. Luke, Kesha performed a cover of Bob Dylan’s “It Ain’t Me Babe.” Her raw performance and triumphant return resulted in a standing ovation, the longest of the night.
A Questionable Tribute
When it was announced that Madonna was to be giving a tribute to Prince at the BBMAs, many people were not pleased. As Madonna performed his ballad “Nothing Compares 2 U” and then a duet of “Purple Rain" with surprise guest Stevie Wonder (also sung along by the audience), viewers took to social media to announce their support or displeasure. BET even took to Twitter to throw some shade:
I guess we’ll see who BET elects to honor the icon.