In this article, @adweek explains how @buzzfeed helped turn the Stanford Rape Victim’s Letter - a topic that has been widely discussed all week - into a viral piece. The letter brought to light not only the details of this particular case, but also campus rape culture. In just four days, the letter received 11 million views on Buzzfeed.
As a platform with 200+ million UMVs, and with 75% of its traffic coming from social referrals, it was a smart move to reach out to Buzzfeed to help make her letter go viral. The letter and its coinciding Buzzfeed link flooded our News Feed for multiple days, helping to make the victim’s voice heard while telling a story that resonated with many.