According to @adweek, marketers are slowly beginning to experiment with the use of audio in their Snapchat and Facebook videos. Strategists formerly shied away from using sound, as sites like Facebook automatically play videos on silent as users scroll down their feeds.
Considering this trend, it came as a surprise when Snapchat claimed earlier this month that two-thirds of its 10 billion videos are viewed with sound turned on, which is Snapchat’s default setting. Social marketing practices are slow to change, and many clients still lean towards videos without audio. However, social marketing practices are beginning to adapt to the audio-friendly characteristics of Snapchat – especially since the app continues to present itself as a valuable marketing tool.